Communication Goal
The brochure needed to guide readers from first impression to key details quickly. Information density had to be controlled so every panel could stand alone while still supporting the full narrative.
Project 02 - Print Design
Brochure Design Case Study
A tri-fold brochure project developed from content strategy to final fold-ready production files with consistent hierarchy and panel logic.
Structural Planning
I drafted panel wireframes before styling. The cover handled attention and context, interior spreads handled detail, and final panels reinforced contact and call-to-action information.
Visual System
Repeating graphic devices, strict margin rules, and consistent icon treatment produced cohesion across all six panels. Typography and spacing rules were standardized to simplify revisions.
Outcome
The final brochure reads clearly in both folded and open states, with balanced pacing across sections. Future iteration would include alternate language versions and a digital-interactive adaptation.