Brand Challenge
The original concept lacked clarity and consistency. The redesign aimed to create a brand voice that felt warm and energetic while improving usability for menus and promotional assets.
Project 03 - Branding
Bob's Breakfast Redesign
A full rebrand concept for a fictional breakfast restaurant, including logo refinement, menu communication, and cohesive customer-facing visual touchpoints.
Identity Direction
I created a simplified logo system with primary and secondary lockups, then paired it with a practical type hierarchy for signage, menu categories, pricing, and highlight callouts.
Experience Design
Menu architecture was rebuilt around scannability: grouped sections, clearer category anchors, and stronger contrast between item names, descriptions, and prices to reduce decision fatigue.
Outcome
The final concept delivers a stronger visual identity and more intuitive ordering flow. If developed further, the next phase would include a responsive online ordering interface using the same system.